Five Main Categories of an Advertising Objectives Essay

â€Å"Advertising is any paid form of non-personal presentation and promotion of ideas, goods and services through mass media such as newspapers, magazines, television or radio by an identified sponsor†. Set Advertising Objectives An advertising objective is a specific communication task to be achieved with a specific target audience during a specified period of time. Advertising objectives fall into five main categories: (a) To inform – e.g. tell customers about a new product (b) To persuade – e.g. encourage customers to switch to a different brand (c) To remind – e.g. remind buyers where to find a product (d) To adding value – e.g. cost and benefit analysis in customers mind (e) To assisting other company efforts – e.g. increase brand preference and loyalty, expand the product distribution, reduce overall sales cost, Creates new demands etc. To Inform The main function of advertising is to communicate information about the product, its attributes, and its location of sale; this is the information function. Product information communicated to the customers in manner that meets their information needs. Most consumers tend to discount the information in advertising because they understand that the purpose of the advertising is to persuade. Making an advertising message believable is not easy; though often it is sufficient to make the consumer curious enough to try the product. Such curiosity is often referred to as interested disbelief. Advertisers use a variety of devices to increase the believability of their advertising: celebrities or experts who are the spokespersons for the product, user testimonials, product demonstrations, research results, and endorsements. Example: Ponds age miracle, in that ad the celebrity Hadiqa Kiani is informing the consumers about the benefits of it. That how the old women can look younger by using it continuously. It will make you fair cream plus it reduces freckles plus it can be used as a sun block as well it will make you look young. To Persuade The other function of advertising is to induce consumers to try new products and to suggest reuse of the product as well as new uses; this is the persuasion function. Advertising provides the incentives to viewers for them to engage in action. This deals with the emotional dimension of the target audience, which concentrates on touching and persuading the consumers rather than informing and apprising them. Example: Fair and lovely Add we know that it will make a girl look fair and prettier in 4 weeks. To Remind The third function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers’ minds, becoming the base on which they shape their future decisions. This function of advertising is to provide constant reminders and reinforcements to generate the desired behavior the advertiser wants from them. This is a particularly effective function in the long run as reminders and reinforcements register in the consumers’ minds, becoming the base on which they shape their future decisions. Example: Pepsi cola &Coca cola advertise are the best example. Both the companies don’t need to advertise their product because both companies position in market is very much strong but they advertise just to remind their presence in customer mind. To Adding value Cost and benefit analysis in customers mind and some time make comparison with competitors brand for realizing our customer that what they get while using our product and how much its value for us. Example: The add of sunsilk hijab shows that how much company feel about Muslim women wearing hijab To Assisting Other Company Efforts To increase brand preference and loyalty: Marketing is a moving thing. As your needs are changed your preferences are changed. When the product delivers the promised quality, service and value, it creates satisfied customers who become instrumental in spreading a favorable word-of-mouth. Satisfied customers also develop brand preference; each product features and uses are written on the product. Example: 99% girls who are not married will not look at the ad of pampers or any milk powder for children but when they will get married their interest will automatically move towards such advertisements. Brand loyalty: Brand loyalty is a long-term customer preference for a particular product or service. Brand loyalty can be produced by factors such as customer satisfaction with the performance or price of a specific product or service, or through identifying with a brand image. It can be encouraged by advertising. People often make purchasing decisions based on how a brand makes them feel emotionally rather than based on quality or other objective evaluations. If â€Å"Just Do it† strikes a chord with an athlete, he’ll buy Nike; the decision may have little to do with quality. Example: For instance, when one buys a tube of Colgate toothpaste and finds it ok, one will not have to spend any valuable time on looking for other toothpaste brands.

Library and Literature Survey Essay

I here by declare that the Literature Survey entitled â€Å" – – — – – – – – – – – – – – – – – – – – – – – † is based on the original research work carried out by me for partial fulfillment of the requirements of the Paper No. B-106: Current Problems in Library and Information Science, Department of Library and Information Science, University of Delhi, Delhi. (Designation), Department of Library and Information Science, University of Delhi, Delhi for his meticulous and expert guidance, constructive criticism, patient hearing and benevolent behavior through out my ordeal of the present research. I shall remain grateful to him for his cordial, cooperative attitude, wise and knowledgeable counsel that acted as an impetus in the successful completion of my project work. I would like to particularly thank the Head of the Department ________________ (Name of the HOD) for giving me guidance and inspiration during my study in the department. I never forget the kind help extended by the HOD. It however, not possible for me to forget the kind of help provided by the faculty members, Professor (Mrs. ) S. P. Singh, Dr. Shailendra Kumar, Dr. (Mrs. ) P. K. Walia, Dr. K. P. Singh, Dr. (Mrs.) Meera, and Mr. Manish Kumar. I also convey my thanks to Department Library Staff for extending their support in my study in the department. At last but not least my friends in the department who deserves some words of thanks. ABSEES – American Bibliography of Slavic and East European Studies ACE – Academic Computing Environment AgNIC – Agriculture Network Information Center CD-ROM – Compact Disc Read Only Memory DOAJ – Directory of Open Access Journals DL – Digital Library FAQ – Frequently Asked Questions ICT – Information and Communication Technology ILL – Inter Library Loan LBS -Liverpool Business School LIS Library and Information Science. LISA – Library and Information Science Abstracts OPAC – Online Public Access Catalogue MLA – Modern Language Association of America SOA – Service Oriented Architecture UAEU – United Arab Emirates University USA – United States of America USC – University of Southern California Web OPAC – Web –based Online Public Access Catalogue WLD – World Digital Library iv CONTENTS Page No. Declaration i Certificate ii Acknowledgements iii List of Abbreviations Used iv Contents v Preface Complete List of Journals Core List of Journals. State of the art Report Chapter-1: Introduction 1 -3 1. 1 Introduction 01 1. 2 Purpose of the Literature Survey 1. 3 Objectives of the Literature Survey 1. 4 Scope of the Study 1. 5 Methodology 1. 6 Arrangement of Entries Chapter-2: Theoretical-base containing Introduction, historical development, definitions and sub-headings related to topic Chapter – 3: Bibliography with Abstract Appendix –I: Author Index Appendix –II: Title Index v PREFACE _____________________________________________________________ Add introduction with relevance, need and importance of the topic. This Literature Survey report on â€Å"__________________________ (Title)† has carried out to fulfill the requirements of the Paper- B-106: Current Problems in Library and Information Science for the academic session (20 – – – 20 – -). The presentation of review of literature on ———————————— (Title) and related studies is grouped under Three (3) chapters: Chapter – 1: Introduction Add introduction Chapter – 2: Theoretical-base containing Introduction, historical development, definitions and sub-headings related to topic Add introduction and description of the topic in separate headings. Chapter – 3: Bibliography with Abstract gives complete citation information about the various literatures used in the study with proper abstract according to Modern Language Association of America (MLA) Handbook for writers of research papers, 7th edition. Appendix- I: Author Index with Abstract. This chapter deals with the names of the authors related to references provided in the Chapter-3 of the report i. e. Bibliography with Abstract. All authors in the part are arranged in alphabetically. Appendix- II: Title Index gives at a glance overview of the titles of the articles used in the study and arranged in alphabetical order. vi COMPLETE LIST OF JOURNALS Sr. No. Name of the Journal Page No. 01 Aslib Proceedings 27,31 02 Collection Building 13 03 Community and Junior College Libraries 26 04 DESIDOC Bulletin of Information Technology 32 05 Internet Research 06 Journal of Education and Information Science 31 07 Journal of Library Administration 23 08 Journal of Medical Library Information 21 09 Library Hi Tech News 29,30 10,12,18,21,22, 23,24,26,31,32 10 Library Journal 11 Library Management 12 Library Review 13 New Library World 14 OCLC Systems and Services 27,30 15 Online Information Review 15,26,30,31,32. 16 Program: Electronic Library and Information Systems Reference Services Review 16,17,18,31,32 17 32 9,16,17,19,25,29 16,31 9,20,31 11,14,15,23,29, 30,32 18 The Bottom Line: Managing Library Finance 19 The Electronic Library 32 12,13,14,20,24,25 28,30. 31. 32 20 The TQM Magazine 21 Vine 22 25 Webology 10,11,21,29. 31 22 vii CORE LIST OF JOURNALS Sr. No. Name of the Core Journal Page No. 01 Annals of Library and Information Studies 30 02 Information Age 29 03 Information Development 13 04 Information Outlook 14 05 Information Studies 17,32 06 Information Technology and Libraries. 29,30 07 Journal of Documentation 22,30 08 Library and Information Update viii 11 Chapter –1 INTRODUCTION 1. 1 INTRODUCTION The survey is a recognized and accepted part of the modern society. It is one of the means by which society keeps it informed, away of bringing under central situations of increasing size and complexity of obtaining perceptive and standard of comparison. A survey gives an oversight of a field and is thus distinguishing from a sort of study which consists of a microscopic examination of a turf; it is a map rather than a detailed plan. The survey must be planned before a start is made. 1. 2 PURPOSE OF THE LITERATURE SURVEY The literature review plays a very important role in the research process. It is a source from where research ideas are drawn and developed into concepts and finally theories. It also provides the researcher a bird’s eye view about the research done in that area so far. Depending on what is observed in the literature review, a researcher will understand where his/her research stands. Here in this literature survey, all primary, secondary and tertiary sources of information were searched. The study of literature on ——————————————- (your topic name) in general and in the field of library and information science particular revealed several efforts made by the scholars in different discipline. The purpose of the literature survey is to collect a lot of number of journal’s article about a particular topic like as I have collected — (number) articles of â€Å"————————————(your topic name)† with abstract. The main aim of this collection is to provide a guideline and brief information of researcher, user and other person who want information about this topic. 1 1. 3 OBJECTIVES OF THE LITERATURE SURVEY The main objective of the Literature survey is to: (i) know who writes, what and where about (your topic name); (ii) identify the tools and sources of (your topic name), and (iii) prepare the relevant bibliographic entries with abstract of the related topic. 1. 4 SCOPE OF THE STUDY The literature survey is conducted for the period 20– – 20– . It includes the articles of journals, which are subscribed by the Central Library, University of Delhi, Delhi. A search has been conducted on the terms â€Å" —————————-(your topic related keywords†, â€Å" —————–†, in LISA, Emerald, LISTA, Science direct, EBSCO and other database to complete review of literature for the proposed study, including search on e-journals websites. In addition to above searches, bibliography of journal article are also reviewed for more sources as well as websites and consulted various eminent experts. 1. 5 METHODOLOGY For preparing of this literature survey I have taken a lot of steps for collecting the articles about the (your topic name). First Sir/madam, told us about the what is literature survey and what are the steps involved for preparing it. He had given me the topic – â€Å"(your topic name)† for the survey. I went to the department library and central library for collecting articles from journals on my assigned topic. I also consulted electronic resources for collecting articles such as emerald, JCCC@UGC Infonet, Open-Jgate, Directory of Open Access Journals (DOAJ), etc. After the verification of the entries of the articles by the supervisor my last was the preparation of the report. 2 1. 6 ARRANGEMENT OF ENTRIES. All the entries of the literature survey are arranged alphabetically by surname of the author according to Modern Language Association of America (MLA) handbook for writers of research papers, 7th edition. The prescribed style is used through out the literature survey report including within the text. All the bibliographical entities including review with abstract and without abstract are presented in the report. Chapter 2 entitled â€Å"———————————— (title of the Chapter-2)† gives the brief insights of the study. 3 Chapter – 2 ————————————————————-. 2. 1 INRODUCTION 4 Chapter – 3 BIBLIOGRAPHY WITH ABSTRACT 1. Aitta, M. R. , Kaleva, S. and Kortelainen, T. â€Å"Heuristic evaluation applied to library web services. † New Library World 109. 1/2 (2008): 25-45. Abstract: The purpose of the paper is to present usability heuristics for the evaluation of public library web services. The applied heuristics are divided into three categories: heuristics critical from the usability viewpoint; heuristics concerning major problems; and heuristics connected to minor usability problems but still important and concerning conventions of web design. The use of the heuristics and the results they give are evaluated to provide a basis for their use in future. 2. Allard, A. â€Å"Library managers and information in world 2. 0. † Library Management 30. 1-2 (2009): 57-68. Abstract: The purpose of this paper is to provide library managers with the ability to recognize and address World 2. 0 information issues to enhance their ability to develop management plans for the future. This paper explores what World 2. 0 means to library managers in three ways. Three information dimensions are identified using models to examine World 2. 0 in a historical context. An analysis is conducted of the different generations of users in World 2. 0 including their diverse attitudes, beliefs, experiences and skills and how these influence their engagement with the information environment. Four key characteristics of Web 2. 0 are identified through an analysis of Web 2. 0 in relation to World 2. 0. Key findings in this paper are that: three dimensions of information in World 2. 0 exist and can be used by library managers to help them understand the challenges and to facilitate the construction of strategic management plans that address them. Generational and organizational perspectives of World 2. 0 can influence how libraries engage Web 2. 0, and should be considered when library managers make – 9 Appendix – I AUTHOR INDEX Sr. Name of the Author Page No. No. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 Aitta, M. R. 9 Allard, A. 9 Brinkely, M. 10 Byerley, L. S. 10 Chan, B. 11 Cohen, B. L. 11 Cordeiro, M. 11 Crook, E. 12 Curran, K. 12 Dejager, K. 13 Devine, S. 13 Grace Xn, F. 13 Fichter, D. 14 Gosling, M. 14 Harrington, L. D. 14 Henzel, J. 15 Jin, Y. 15 Joint, N. 16 Kapoor, K. 16 Kaur, K. 16 33 Appendix – II TITLE INDEX Sr. No. Title of the Article Page No. 01 24 hours reference services. 11 02 A Library circulation system for city and special libraries. 25 03 A service quality framework for web-based information systems. A strategic planning approach to web site management. 25 A survey of the application of Web 2. 0 in Australian university libraries. A university library laptop lending service: an analysis using two student surveys. A university-wide, library based chat service . 18 08 A web-based, full-text news clipping service from the national informatics centre library in India. 18 09 Accessibility and usability of online library databases. 24 10 Accessibility of web-based databases for non visual users. 10 11 Adding delicious data to your library websites. 29 12 Application of WINISIS/GENISIS software in newspaper. 32 13 Beyond the library’s walls: using Library 2. 0 tools to reach out to all users. Bib web: an Internet training course for public libraries. 23 BMA library online: library development of web-based services & resources. Building participative library services: the impact of social software use in public libraries. Creating fee-based online services: a new role for academic librarians. Development of a library 2. 0 service model for an African Library. 21 04 05 06 07 14 15 16 17 18 38 29 30 29 30 22 26 21.

Mccain

External Business environmental challenges on the business One of the biggest problems of McCain was obesity In children. This problem related to external challenges, which faced by the organization. McCain had to focused on the healthy problem occurred due to their products. McCain had to understand the dietary of the customers, which should be balanced as well as healthy. In relation to understand the customer's requirement and other issues, it was mandatory for the company to analyses its environment whether it was internal or external.Following figure show the external challenges: (http://yeomanry. Mom, 2014) After doing the slept analysis organization needs to examine those factors, which affects the business. When slept has been occurred then, company has to made changes according to the environment changes. Some external challenges is as below: Social Factors: It Is one of the Important factors that affects directly to the business. Consumer behavior depends resolute by the pr esent trend. Habits Like eating, drinking changes with time to time. McCain sales growth declined due to some healthy eating patterns of the consumers.McCain reduces the quantity of salt in their potato products. Mccain claimed that their potato products are lower in fats and saturated fats. McCain also promote its product to the public to increase the sales. They communicate with people through campaigns. McCain also made strong public relation with the help of advertisement. Legal Factors: Every company has to deal with the legal criteria set by the government. There must be some standard that are set by the company to meet with the government rules and regulations.Government set standards on the behalf of consumers. They made various traffic lights labels which shows the quality of the product that help the nonusers to choose the right product. For example red dot represent high level of ingredients like fat and unsaturated fats and green dot represent low level of fat. There are some guidelines set by the government for the companies in relation of quality. Some of the guidelines are also called daily amount guidelines, which represent the daily intake of the fats and unsaturated fats.Advertising also comes under legal factors. It supervised by the voluntary body that related to advertising industry. This special authority called advertising standards authority. Economic Factors: One of the mall challenges of the company Is people's rolling Income. This was big problem for the company because as the Income rises then, people prefer to buy the superior varlets of the products. As the people becoming richer they prefer ready to eat meal and ready meals rather than buying potatoes and chips at home. So responsible for health.Then, McCain introduces the various products like Mccain straight cut, oven chips, Home fries, roast potatoes etc. Technological factors: Technology is the most important challenges for the company. Food technology plays an important role in this modern economy. Some of the challenges for the companies like frozen products, muesli bars etc. One of the main challenges for the company how to retain the quality of the potatoes products. B. Two strength and two Weaknesses of McCain foods in emerging the organization sustainability. Strength McCain company toughly emphases on the quality of its products.It hires more than 90 agronomist's potato experts at 55 production facilities across 6 continents, to help local producers to grow best quality of potatoes and vegetables that the company can use those products in manufacturing its products and also confirm consistent supply. McCain Research Farms concentrate on emerging quality agricultural products. (An, 2014) McCain Company drives a Potato Processing Technology Centre in Canada and frequently improvisation's manufacturing processes in order to increase efficiency and product value. An, 2014) The company's thoughtlessly on keeping high quality levels for raw materials d istinguishes its products from others intone market and increases the brand image. (An, 2014) Nakedness's The company has slightest presence in developing the organic segments of food. Organic and natural food products are now becoming the rapid growing classification in food retail sector. Consumer awareness organic alternatives for food products and increasing health anxieties about Junk food have headed to chirography in this particular segment. An, 2014) Restricted existence in a reckless growing product sector mayhap an unfavorable mark on the company's market share. Downtrends status McCain has been popular as a private company; it could face problems in getting money for outgrowth owing to its ownership status. Private ownership's the company at a reasonable disadvantage. (An, 2014) (Strauss, 2014) Adaptability culture is the most corporate culture that McCain need to adopt for their tragedies. In adaptability culture, company develops in external environment. Company need to response as soon as possible when the company makes the decision.It involves the high-risk decisions that get quick feedback from the environment. Managers need to encourage the company staff so that company needs to detect rapidly. Three reasons that make adaptability culture better than others are as below: 1 . The first reason is that it is flexible by nature. Whenever, company need to change the strategies according to customers needs then, company can change any time and very easily. Customer need changes according to time then, it is the first duty of the company to be focused the needs of customer. 2.Employees have self-rule to make decision and also act freely to meet the new needs of customers. Employees should know regarding their decision. If the employees participate a lot in the responsiveness to customers then, those decision will be highly value and appreciated. 3. Company need to be creative as well doing experimentation on new products according to the customers ne ed. For example, In the market, there is customer need come in front of the company and company start working on it then, many can easily introduce the new product.Vision & Strategy (http://www. McCain. Com, 2014) Some of the company objectives are as below: Acquire the highest market share Boost the sales of the company Satisfy the customer and its need Personalization for shareholders Growing together business strategy customers and consumers through the development of our people, stewardship of the environment and our actions as a responsible corporate citizen We believe that social responsibility is an expression of how we conduct all aspects of our business and cannot be defined within a single program or policy.This belief is reflected in the Growing Together business strategy we introduced in 2005, which is anchored by three interdependent pillars: Distributed and networked leadership: Developing people as leaders at all levels of the organization and collaborating through le arning and project networks to leverage our global scale and best practices. Market facing: Making decisions at the closest level to the customer and creating demand for our products through innovation, value, differentiation and in the way we interact with our customers and consumers. Global CARS report, 2009) Corporate social responsibility: Making good, nutritious food on the principles of sustainability and food safety and supporting our employees, customers and consumers in their aspiration for a Better Life. Coach section of this report – Respecting our Environment, Inspiring Wellness and Positively Impacting our People – describes the policies, practices and initiatives that underpin our strategy and the progress we are making on our Journey of continuous improvement in advancing our goals in a socially responsible manner. Global CARS report, 2009) Advantages and disadvantages of Management-by-objective Management by Objectives MOB can likewise be alluded as Man agement by Results or Goal Management, and is focused around the presumption that contribution prompts responsibility and if a worker takes part in objective setting and additionally setting norms for estimation of execution towards that objective, then the representative will be roused to perform better and in a way that straightforwardly helps the accomplishment of authoritative goals. Advantages of Management by Objectives 1 .Since Management by targets (MOB) is a result-turned process and concentrates n setting and controlling objectives, if urges chiefs to do unity gritty arranging. 2. Both the top managers and the Juniors realize what is anticipated from them and consequently there is no part imprecision or disarray. When both top managers and subordinates know each other about there work then, there will be no confusion between them. Disadvantages of Management by Objectives 1 . MOB can be accomplishing because it has the complete backing of the top management.If the McCain t op manager will not supportive with there staff then, the strategies will no completed. Whatever, strategic plan made by the management should be related to staff. 2. They may be less weight to co-occur with the administration during setting objectives and goals and these objectives may be set unreasoningly high. This may low down their assurance and they may get to be suspicious about the logic behind MOB. Control System to improve Production process and product quality Controlling is one of the most important functions, which consist planning, organizing, staffing and directing.It is important because It help the company to correct the errors and to take corrective action so that divergence from tankards are minimized and the set goals of the company are achieved in the desired manner. Control in management means to improve the production process, Feed forward Control Concurrent Control Feedback Control Afterwards Afterwards is a communication term that refers to regulate impact t o a person or a company from which anybody can expect output. Feed Forward is not like pre- feedback, because it helps to measure an output and also help in sending the feedback.For example, if pre-feedback is occurred during quality and production process which is really easy for the organization to get an idea of the output. It also involves a document of review and giving post information regarding the production and quality process. Concurrent control will be control that happens in the meantime as a task is happening. This observing and controlling comprises of the courses of action that project execution so that potential issues might be distinguished in a promising way and correct procedures could be made, when needed, to control the execution of the task.If any project is under process in production unit then, concurrent control strategy can be used during that process. It will help the managers to observe and intro and of course, actions can be taken for correct execution o f the process. Feedback is a method in which data about the past or the present impacts the same phenomenon in the present or future. As a part of a chain of its effect and causes that forms a circuit, the occasion is said to â€Å"feedback† into itself. Feedback† exists between two sections when each affects the other. As a company tries to improve its performance, feedback helps to make some adjustments. Feedback helps to motivate the people in the work place. When anybody receives positive or negative feedback, hat person decides how to apply that feedback on his or her Job. In the production and quality process of the company, if any employee receive the positive feedback then, that person will automatically motivated towards company.

Host resistance and immunity Essay Example | Topics and Well Written Essays - 500 words - 1

Host resistance and immunity - Essay Example In case of any change in their genotypes, both bacteria are able seek food from other sources they have not been able to get their food. This allows these bacteria to keep away from the action of destructive chemicals for instance antibiotics. This can also allow them produce chemicals that shield them from attack by organisms that have the ability of destroying them (Schindler, 2006). Both M. tuberculosis and Escherichia -coli have the small second-messenger molecule called cAMP in them as well as in the macrophage. When cAMP levels are high, it interferes with host indication pathways. However, cAMP levels within Mycobacterium Tuberculosis are many at times higher as compared to Escherichia coli. The high levels of cAMP generate it’s own series of troubles, for instance, with the purpose of the key bacterial cAMP-responsive protein, the cAMP receptor protein (CRP). These proteins manage the expression of a big number of bacterial genes by attaching to cAMP. This, in so doing undergoes allosteric alterations that enable it to attach to a definite DNA motif and as a result, interact with and engage the RNA polymerase-sigma factor complex, hence activate transcription initiation. In Mycobacterium tuberculosis, this has to happen against the conditions of extremely high cAMP levels (Qureshi, et.al, 1999). Escherichia coli play a handy role in suppressing the growth of destructive bacteria species by combining appreciable amounts of vitamins. On the other hand, Mycobacterium tuberculosis evades the human immune response by attacking host cells (New York Times, 2012). Mycobacterium tuberculosis does this by creating an intracellular environment when macrophage overwhelms a M. tuberculosis cell. It then prevents the macrophage from combining with a lysosome which contains enzymes, which then crashes foreign bodies and pathogens that attack. It does this by generating some protein which the macrophage produces and

Philo Farnsworth Essay Example | Topics and Well Written Essays - 250 words

Philo Farnsworth - Essay Example During that period, nobody including Farnsworth’s teacher had heard about television, which was primarily known as apiece of device that scanned pictures through a spinning disc with holes, then produced tiny, unstable images of what was scanned on the screen (Godfrey 272). Farnsworth’s father died two years after he joined Brigham Young University, and this forced him to take a public works job in Salt Lake City so as to support his family. This, however, did not stop him from pursuing his career dream, and one year later (1927), he demonstrated the first all-electronic television in San Francisco (Godfrey 274). This invention earned him more funding, and complicated competition of setting trends and standards in electronic industry. Farnsworth won a patent for his all-electronic television in 1930. In the same year, Vladimir of RCA, inventor of a television that utilizes Cathode ray tube (1928), visited his laboratory and was amazed by Farnsworth’s technological advancements (Godfrey 275). This created a long term patent battle, which forced RCA pay Farnsworth $1 million for patent battle licenses for TV synchronizing, focusing, contrast, scanning and controls devises. Other than the all-electronic television, Farnsworth is also credited for inventing â€Å"cold† cathode ray tube, first electronic microscope, a baby incubator, and air traffic control device (Godfrey 275). Since 1950, his area of interest was nuclear fusion. He died of pneumonia in 1971 before completing his fusion project. By the time he died, he had won over 300 United States and foreign patents for electronic and

Trade Secrets Research Paper Example | Topics and Well Written Essays - 1000 words

Trade Secrets - Research Paper Example Companies describe the requirements for information security on conventional ‘perimeter’ arena. All organizations make large investments to safeguard the physical assets and also the infrastructure of information. Even though this approach is efficient in hindering the unauthorized people from getting admission from outside, it does nothing to hinder theft or even loss of serious information by people inside the organization (Fink, 2002). If a company fails to measure the long term effect of espionage activity so a single, defined, calculation of the monetary fatalities indirectly and directly might take place due to economic espionage on yearly basis can never be made. Assumptions have been made in the past which begins from $53 billion to $1 trillion. Fatalities can only imitate inventory ‘snapshots’ when audit was carried out. Reporting as such does not take into consideration the lost jobs and sales activities that can take a long time. Trade secrets are identifies when they are kept in draft or formal documents, computer files, working papers, calendars for appointment, internal communication, policy documents, regulatory and legal filings, newsletters, meeting minutes, patent applications, and annual reports (Doyle,2012). Usually collectors like the idea of improving clues to the secret information of trade secret from dumpsters located in and outside building. Trade secrets are also found in memory banks of the employees, and are discussion topics at local areas. Experiences collectors use illegal and legal means together to come up with a balanced collection of human and technical and direct and indirect approach. Internet is also widely used by spies and collectors to find out information and at the right time hide their affiliation, genuine identity, and also the location. The publically used internet locations include colleges, libraries, and universities for instance who give brilliant information and legitimacy too (Fink, 2002). EEA (The Economic Espionage Act) forbids two forms of the trade secret theft for the advantage of any foreign entity known as economic espionage and also the theft of trade secrets (theft for pecuniary gain). Under any prohibition, its reach widens to the theft from this electronic storage. Criminals have to go through imprisonment for a time period of less than ten years in case of the trade secret theft and also not more than fifteen years in case of economic espionage. Individuals may acquire fines of less than $250,000 or twice the gain or loss linked with felony for trade secret theft and also for economic espionage less than that of $5 million or even twice the gain or loss. Firms are fined more harshly, up to a degree of $5 million or even twice the loss or gain for the trade secret theft. Firms are charged a charge of less than $10 million, which is thrice that of trade secret, or even twice that of loss or gain with the felony in case of economic espionage. According to EEA, trade secret is defined as any information that demonstrates economic value’s true potential not known to or willingly ascertainable via right means by public, and owner takes practical measures to keep this information a secret. An owner in this case is the one who is right full authoritative or is equitably likely titled or licensed to when trade secret is relaxed. A person found guilty of stealing trade secret is only liable if he knowingly robs a trade secret, changes it, alters or destroys it, or even accepts a stolen trade secret

BUSINESS ANALYTICS METHOD AND SOFTWARE Coursework

BUSINESS ANALYTICS METHOD AND SOFTWARE - Coursework Example Setting up complex statistical analyses on large data without prior identification of the objectives and knowhow about the suitability and possible outcome of the proposed analyses often renders misleading results. According to Albert Einstein, â€Å"the formulation of a problem is often more essential than its solution which may be merely a matter of mathematical or experimental skill† (Faraway, 2002). This report aims to explore the utility of statistical software such as R and gain insights into the statistical methods such as multivariate analysis of variance (MANOVA) with as well as without regard to each other. The report will provide with a comprehensive overview of the R software, its advantages and disadvantages, current market trends in the software category and reflect hands-on experience gained by its use. Next, the report will provide with a comprehensive overview of MANOVA, and advantages and disadvantages associated with it. Finally, the report will include a st ep-by-step description on the implementation of MANOVA in R, followed by the conclusions. R is a computer scripting language and an interactive software environment designed particularly for statistical analyses, manipulation and visualization of data and results (Seefeld, 2007; Venables et al., 2008). The name, R, was used by Robert Gentleman and Ross Ihaka, while creating the R project at the Department of Statistics, University of Auckland, in 1995 (Owen, 2010). The language was mostly derived from two existing languages, S and Scheme, developed in 1985 and 1975, respectively. While addressing the issues involved in the design and implementation of these languages for statistical computing, the authors considered combining their strengths to produce another language. The resulting language, R, largely resembles S but is based on semantics and

Internet Law Essay Example | Topics and Well Written Essays - 3750 words

Internet Law - Essay Example Before embarking upon the topic under study, it would be advisable to precisely define intellectual property. The term intellectual property simply refers to the assets that are the outcome of the intellect or ideas of an individual or a group of individuals, which solely belongs to the author or the individual on the one hand, and the organisation to whom its rights have been sold or delegated by the individual creating the intellectual property, and these types of intellectual property can either be tangible or intangible. The term Intellectual Property (IP) reflects the idea that its subject matter is the product of the mind or the intellect.'These could be in the form of Patents; Trademarks; Geographical Indications; Industrial Designs; Layout-Designs (Topographies) of Integrated Circuits; Plant Variety Protection and Copyright.'1 Intellectual property act 1994 has determined two major types of intellectual property, which include i) Copyright and ii) Industrial property. Copyright consists of sections of art and literature including prose work, poems, lyrics, drama, novel, narrative, thesis, presentation, articles, essays, broachers, film, paintings, sculptures, drawings, photographs, musical tones and songs, printing material, publications, architectural and audio-visual works. Rafique defines copyright in these words: "Copyright is given to the first producer of a book irrespective of the fact whether that book is wise or foolish, accurate or inaccurate, or of literary merits or no merit whatever". 2 Modern technology has given a go to the introduction and implementation of new laws in order to settle the problems and issues appeared on the basis of information technology. The use or misuse of such property without the prior permission of the creator of the intellectual property is strictly prohibited under the intellectual property act. Intellectual Property Act aims to protect the rights of the owners and creators of the property and assets. The World intellectual Property Organization defines intellectual property in these words: "Intellectual property refers to creations of the mind: inventions, literary and artistic works, and symbols, names, images, and designs used in commerce." 3 Almost all the organisations whether large of small, national or multinational, and industrial or artistic develop logos, draw designs and introduce some specific names that serve as the identity mark of the company. Intellectual property is the identity mark of an individual, a company, an organisation or an industry, over which the creator contains complete and unconditional rights. The same is applied in respect of domain names and other rights created in the aftermath of technological advancements and hi-tech revolution. The statute of law provides protection to such property in favour of the originator, and claim over this type of property without referencing to the devisor is against the statute of law and liable to be punishment. Copyright Act, Trademark Ordinance and Patents Ordinance provide protection to

Bluetooth technology Essay Example | Topics and Well Written Essays - 1000 words

Bluetooth technology - Essay Example For example, through Bluetooth technology, one is able to talk on a mobile phone via a wireless headset, update an appointment on a friend’s PDA calendar from personal PDA or operate a computer via a wireless keyboard. Bluetooth enabled devices are equipped with their own complete software framework and protocol stack that enable them to disseminate data to other devices within a close range (Minoli 308). History of Bluetooth Technology The origin of Bluetooth can be traced to 1998 when the Bluetooth Interest Group (SIG) was created and Bluetooth adopted as the official name of the resulting technology. In 1999, Bluetooth Specification 1.0 was released leading to declaration of Bluetooth as the Best of Show Technology by COMDEX (Minoli 308). Shortly after in the year 2000, the first Bluetooth enabled mobile phone, PC card, headset, laptop, and mouse as well as USB dongle prototype were launched at COMDEX. The following year, the Bluetooth SIG Inc was established and followed i mmediately with the launch of the first hands-free Bluetooth enabled car kit. This was followed by the launch of the first Bluetooth enabled digital camera and the first GPS receiver in 2002. In the same year, the IEEE (Palanivelu and Nakkeeran 180) approved 802.15.1 specification for Bluetooth. The first Bluetooth based MP3 was unveiled in 2003, the same year when the FDA gave the green light for Bluetooth controlled medical system. The Enhanced Data Rate (EDR) was adopted in by the SIG Inc, in 2004 alongside 250 million Bluetooth embedded devices and stereo headphones. The greatest breakthrough came in 2006 when Bluetooth was installed in over one billion devices. Contemporary research focuses on employing the advantages of the Bluetooth technology in the healthcare domain, whereby individuals will be able to rely on Bluetooth enabled wireless devices to keep track of their body temperature, metabolism rate and pressure count (Palanivelu and Nakkeeran 180). These devices will thro ugh Bluetooth transmission collect important health information from patients then share them with a doctor through a PC or a cellular phone. Goals of the Bluetooth Technology Bluetooth technology was intended to provide solution to the problems inherent in infrared systems that was already in use in most television remote sensing control systems. While infrared is reliable and fairly less costly, the devices rely on line of sight technology requiring the receiver device to be within a pointing range (Palanivelu and Nakkeeran 181). This means that infrared cannot be used across walls or to control devices in different rooms even if they are all within a sensing range. There was therefore need for a wireless technology that could be relied on to operate several devices simultaneously in the absence of line of sight, which made Bluetooth more appropriate. Additionally, the Bluetooth technology was the most ideal technology that would provide wireless interactivity/connectivity between two paired devices at low frequency and with minimum interference (Palanivelu and Nakkeeran 181). Other significant goals for devising the technology included managing cross device communication at low power, low cost and dynamic networking for mobile devices How Bluetooth Works Bluetooth networking system transmits data through low power radio waves, enabling communication at a remote frequency of about 2.45gigahert. The low frequency

Grace Nichols comes from Guyana and Hugh Boatswain from the Caribbean Essay Example for Free

Grace Nichols comes from Guyana and Hugh Boatswain from the Caribbean Essay Writers who came from over seas write the two poems that I have been asked to analyse. Grace Nichols comes from Guyana and Hugh Boatswain from the Caribbean. The poems deal with identical themes, a man who has immigrated to Britain from the Caribbean, and must learn to adapt to a new life and culture. Both men suffer a sense of loss for their past, but in Hugh Boatswains poem Old Father, the central character tries to forget about his earlier life. Hugh Boatswain writes the poem Old Father in a Caribbean dialect. It is a narrative poem, which tells the story of old fathers arrival in Britain. At first old father is very unhappy, we can see this in the quote. Man, a takkin de nex boat back home. The writer is trying to show the reader that old father is thinking of taking the next boat back home. At this point in the poem old father still uses Caribbean dialect. I think that the use of the word home tells the reader the old father wants to go home. Later as he forgets about his past and rejects his earlier culture. Old father is trying to ignore his heritage and trying to become English. We can see that old father rejects his earlier culture when he makes jokes about his people to the white people, we can see this in the quote. tut tut, he would say, isnt it disgusting how they make a spectacle of themselves. The poem is divided into four stanzas. The writer uses alliteration and assonance, to give the poem a rhythmical sound. Assonance is where the vowels sound the same in a line, for example in this quote. make him bawl in his small basement room. Boatswain also uses alliteration when he repeats b consonants. We can see alliteration in this quote. Bouncing down the road with a blond. We can also see the writer using personification in the quote. Cold bite him hard. The poem gives a lot of detail about old fathers life and now he changes to adapt to his new life. He changes his appearance by straightening his hair and ignoring his old friends. The writer is quite critical about old father, he sees him as betraying his identity. Island Man written by Grace Nichols is an imagist poem. The writer gives images or pictures of the mans dreams rather then telling his story directly to the reader. The poem is written in free verse, without rhythm. However, the writer uses alliteration in the phrases. Sun Surfacing heaves himself Nichols also repeats word, we can see this in the quote. groggily groggily muffling muffling Which describes the man waking up. The repetition helps to emphasise the emotions of the man. The poem is divided into the mans dreams of the Island and his waking life in London. The writer uses enjambment, which means that each line flows into the next. We can see an example of enjambment in the quote. Morning and Island man wakes up This gives the language in this poem a rhythmical pattern like wave on a beach. The use of colours is very important in this poem. The dream Island is blue surf and small emerald Island. In contrast London is grey metallic soar. By reading and analysing the two poems Old Father and Island Man I have come to a conclusion that I think that the poem Old Father is better in the sense of language and themes. I enjoyed reading the poem Old Father more because the writer has used a large range of language skills. It also shows the use of Caribbean dialect, and the way the writer has structured out the poem.

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay

Reviewing The Heart Of Darkness And Apocalypse Now English Literature Essay The horrorthe horror, these were the words that echoed in my mind after experiencing Joseph Conrads Heart of Darkness and Francis Coppolas Apocalypse Now. Together, both pieces have several parallels; this is largely due to the fact that Coppolas Apocalypse Now is actually an adaptation of Heart of Darkness. While the films story mimics Conrads tale with its general plot points, there are also many differences. While the characters of both Heart of Darkness and Apocalypse Now parallel one another in their natures, this is also where their distinct differences lie. The Accountant in Heart of Darkness is only one of the countless characters that are in Africa with absolutely no purpose; his attire is always kept at its best and it appears as though his only accomplishment was teaching an African woman to clean his garments, treating her as a servant. To parallel with The Accountant, in Apocalypse Now, Kilgore is also viewed as a purposeless character. Kilgores sole purpose is to surf, yet somehow he manages to avoid death and even injury in the most treacherous places, causing his focus on the war to be nonexistent. Marlow in Heart of Darkness and Captain Willard from Apocalypse Now both have this mission of finding Kurtz, the man known as god; the man known to be as hollow as a barrel; the man to be found. In Heart of Darkness, Kurtz is the chief agent at the ivory companys Inner Station at Stanley Falls. This so known hallow man is much taken back by the power that he has over the natives, starting out in the Congo attempting to give the natives better lives, these people learn to worship his ways. Due to his good intentions of helping these natives, he becomes isolated from his own civilization and is left to be on his own; he begins to retreat into a state of brutality. This clearly epitomizes that the basic human nature of Heart of Darkness is usually drowned out by the light of society. We can also see here that civilization is only superficial, in the way that the natives were more civilized then Kurtz himself. Marlows relationship with Kurtz after finding him begins as a professional one, but as we see when the story unfolds, Marlow slowly begins to identify with Kurtz, and by the end of the book we can see that Kurtz is what Marlow could have been and that Marlow is what Kurtz used to be. The two men see themselves in one another, a hard but interesting thing t o experience. Within Heart of Darkness and Apocalypse Now, the use of light and dark are both dazzling and unbelievable. The representation of light, dark black and white is embedded throughout the account of Heart of Darkness. In general, the symbolism of darkness usually implies evil or some type of mysterious unknown. Yet in the book we see that darkness is used as a symbol for truth, where the light is seen as a falsehood. The truth that Marlow discovers is within him, lying in the darkness. The truth was physically found for him in Congo which was known as the darkest spot on the map. With that specific example of how symbolism has been reversed, we also look into the light. The light comes from the civilization, also seen as a source of falsehood as well as being a form of dark business. The symbolism of white and black in Heart of Darkness is most apparent when it alludes to cultural and race; the white people being the lying, evil, civilized community, and the black natives being enlighten ed, good, and savages. The alternating lighting in many of the scenes of Apocalypse Now, specifically in the Do Lung scene symbolizes the insanity of the Vietnam War. Here we see that no one knows why they are really there, what is real, what is not, or where exactly the real evil is. Towards the end of the film, after Willard has killed Kurtz, we see Willard purposely placing half of his face in the shadow. This use of cinematography shows that he had united the two ideals; that of the military from which his mission spawned from the light, and the moral, yet uncompassionate ideal of Kurtz and the darkness of the jungle. Another comparison that can be made between the two is the fact that they both have rivers, not the physical part, but the symbolic importance of these rivers. In Heart of Darkness, the Congo River is essential to the plot of the story, and is also essential to the Europeans in general when dealing with Africa. The river was the only means of travel for the Europeans to be able to get into Africa. In regard to the light and dark aspect, the river did not allow of efficient movement upstream, reflecting on the difficulty in Marlows journey within himself, and this struggle that he faces toward obtaining the truth. On the other hand, Marlow was capable of moving easily downstream, making his return to civilization easier and basically effortless. In Apocalypse Now, the Hung River is where we turn towards truth, a struggle with the events escalating in their level of severity and confusion. This river brought only madness and was a path to enlightenment, with every path to enlightenment , sacrifices were made and there would always be pain to overcome. When it comes to noticing differences between the novel and the film, the most obvious one would have to come with the usage of drugs in Apocalypse Now. Heart of Darkness didnt have a hippie-surfer character that was always tripping on acid. It didnt have a man named Chef who wore a sailor shirt and smoked dope constantly. To me, the most surprising aspect of Apocalypse Now was that Lance, the surfer, survived throughout the entire ordeal, proving that during the release of the film, drugs were seen as good. I believe that Timothy Leary intended to use the film to explain how marijuana, shrooms and acid unlocked the key to immortality. This is probably the most apparent difference to me in the two, we see that Apocalypse Now was very interested in promoting to use of drugs while Heart of Darkness never went to that level. In addition to the rivers, and drug use, the idea of imperialism is only found in Heart of Darkness. The imperialism had a huge effect on the race relations in the novel; it is from this and also with civilizing the natives that the criminal neglect of the Company resides and is acceptable. The closest we get to anything like this is Apocalypse Now would be in the slaughter of the Vietnam Cong during the war. The ties between Conrads Heart of Darkness and Coppolas Apocalypse Now are unmistakable. From the Congo River in Africa to the Nung River in Vietnam, Conrads ideals are not lost. In both, the ideas of good versus evil and symbolism of whiteness and darkness are all apparent. While there are many similarities between the two, as discussed there are many differences, from the usage of drugs to the descriptions of rivers. Heart of Darkness, Apocalypse Now, from one came the other, there are two dont you see? Together, both pieces have countless parallels and we see that if it werent for the distinction of time, we would be unable to determine which came first. These parallels intrigue the reader or the viewer to want to engulf themselves into the depth of the other.

House Of Lords Is The Second Chamber

House Of Lords Is The Second Chamber House of Lords is the Second Chamber in the United Kingdoms parliament. Its main functions are to scrutinize legislation, both domestic and European, and to debate on issues of public policy and public concern. This house is fully appointed. Attempts to change this have been made in the past and obviously we can see now that the government is developing plans for fully or mainly elected House of Lords and present them in very near future. There is much debating in public whereas the fully elected upper chamber would be a good or a bad thing. This essay will show you that fully elected House of Lords would not strengthen British democracy. In fact, it would become much weaker. As the Archbishop of York (2010) states, the elected Upper House may seemingly be in the interests of democracy but may ultimately fail this nation. That is for many reasons. Firstly, Second Chamber would replicate the First Chamber in its composition and even might challenge the authority of Commons. This leads to a definite change in relationship between two Houses. Secondly, there would be a great loss of expertise if we are to have House of Lords elected, as lifelong experience would be replaced by career ambition. Furthermore, there would be very little or no independent members because election mostly favours party politicians. Lastly, there would be no religious representation in a fully elected Second Chamber. All these arguments are discussed more deeply in this essay. The main problem of elected House of Lords is that it would become very similar to a House of Commons and therefore this could result in a possible change in relationship between two Houses. Current system works because composition of two Houses is different, but this could be completely changed if we introduce election to Upper House. Second Chamber could become wholly dominated by the political parties and could end up with the same party winning majority of seats in both Houses. As the result there would be little chance of efficient scrutiny or revision of government work. (A W Bradley and K D Ewing, 2007:186). By contrast, election could lead to both Houses being dominated by different parties. Upper House could claim they too have a mandate of people and would likely begin to seek more powers and exercise them. There would be no reason for members of elected Second Chamber to see their chamber role as a complementary one (Lord Norton, 2010). In this case, they would challenge t he authority of Commons and there would be a potential for conflict between the two. That could result in agreements being struck. Those agreements would probably represent party interests and would not benefit electors. Bogdanor (2010:12) also supports this view and says that elected upper House would see itself as being more democratic and legitimate, therefore end up conflicting with Commons. He accurately concludes that this would make Britain more difficult to govern. The second big problem considering elected Second Chamber is that there will be a huge loss of expertise. Today House of Lords is a chamber of expertise and the reality is that it is where legislation is analyzed in more detail, certainly deeper than in House of Commons. In fact, as Edward Pearce (2009:497-499) states that debates there continue beyond party influence. Having appointed peers also helps to sustain and even increase the level of expertise in the House. Once in the Lords, the way in which the House functions gives opportunities for peers to maintain their professional lives outside the Lords. By contrast, elected peers would have to devote that spare time to fulfill their constituencies demands. In addition, all agree that most expertise is provided by life peers. They obtain priceless experience and wisdom in certain fields throughout their life and do not pursue a career to be top politicians. As Paul Vallely (2010) says their life peerage offers considerable real lif e experience to counter the myopia of professional politicians. But all of that would be taken away if we are to have Second Chamber elected. In any type of election, persons who compete for a political office will be chosen by parties and voted for mainly by admirers of parties. Upper House would just be a House of whipped party politicians, not experienced peers. Expertise would be replaced by ambition. There would no longer be detailed revision of government bills. Another big disadvantage of elected House of Lords is that there would be a huge reduction in, or even removal of, independent peers. Independence is very important aspect of Second Chamber and it arises from the fact there are many Crossbench members who do not belong to a party. As Philip Norton (2003:19) says peers are able to operate free of the constraints on and incentives available to the party leadership, activists and voters in other countries.This makes the government think very carefully when dealing with the Lords, because government has no majority and is vulnerable to defeat. But as we discussed before, elections are organized by political parties and therefore it is very unlikely for independent members to win a seat in Upper House. Moreover, as party whipping in House of Lords is very weak and Lords are not afraid to lose their seat due to life peerage, often even party peers tend to think and vote in a different manner than their party wants them to. This, combined w ith Crossbenchers voting, adds a huge amount of independence and scrutiny of the government actions. This all would be removed if we introduce elections, because peers would vote as their parties would want them to, because otherwise, they would lose their seat. Lastly, it would be very difficult to ensure religious representation in parliament as in fully elected House of Lords we would no longer have a voice of Church. Religious belief is an important aspect of many peoples lives and it is desirable that there should be some form of religious voice in the Second Chamber. A presence of the Church of England bishops in House of Lords has contributed to legislation in many aspects. It increased quality of debates by providing philosophical, moral and spiritual considerations, not just religious ones. Bishops are better informed and better experienced when it comes to everyday problems of our society than any elected official (The Bishop of Croydon, 2010). Some argue that there should be no representation of the Church of England, as other faiths are excluded from political representation. But they forget that there is growing co-operation between the faiths, and Archbishop of Canterbury is ever more likely to raise issues of pressing concern to a number of British spiritual leaders (Sunday Telegraph, 2008). In addition, removal of bishops not only would eliminate the knowledge mentioned above, but would also raise the whole question of the relationship between State and Church, with unpredictable outcomes. It would end a 900 year tradition. This essay showed that House of Lords should not be fully elected and that is for four main reasons. First of all, there is a huge chance that fully elected Second Chamber would mirror House of Commons. The same party could win majorities in both Houses, leading to a pointless existence of Upper House. By contrast, we might have a deadlock government as different parties would be in control of both Houses. Secondly, there would be a huge loss of valuable expertise. Life peer system generated priceless amounts of experience and all of that would be replaced by purely professional politicians without sufficient wisdom. Furthermore, independent peers would not do well in elections and House of Lords would become House of whipped politicians. The two Houses would not act independently, as required. And lastly, Church would not be represented politically, which would lead to a symbolic relationship change between State and Church.

Science :: essays research papers

The research gives a glimpse of the possibilities for training animals by sending cues and rewards directly to their brains, says Sanjiv Talwar of the State University of New York Downstate Medical Center. In the May 2 Nature, he and his colleagues predict their accomplishment could inspire novel approaches to land mine detection or search-and-rescue missions. The project grew out of research to develop new types of prostheses for paralyzed people that will use electric impulses sent directly to and from the brain. In 1999, coauthor John Chapin and his colleagues at the medical center demonstrated that signals from a rat's brain could move a robotic arm. Talwar says that the January 2001 earthquake in Bhuj, India, and the September terrorist attacks inspired the researchers to use elements of their prosthesis work to create remote-control rats that might eventually navigate in collapsed buildings. The Defense Advanced Research Projects Agency funds the research. The team fitted five rats with electrodes in their brains and backpacks containing electronics. For cues, the researchers sent electric signals to brain regions that process impulses from whiskers. For rewards, the researchers stimulated a pleasure center known as the medial forebrain bundle. The researchers put each rat in a maze and, as the animal approached a turning point, stimulated its brain to mimic a whisker touch on one side. When a rat turned in the direction of the virtual touch, the researchers buzzed the brain's pleasure center. These signals to the pleasure center seemed to spur a rat to go forward, even when the path required climbing steps or hopping off a ledge. "He learns, 'If I keep moving, I feel these bursts of transcendental happiness,'" Talwar says. "The rats figure it out in 5 or 10 minutes." The researchers explored the capabilities of this system by steering the rats over a jumble of concrete, across a brightly lit arena that rats would normally avoid, and even up a tree. The rats move far more nimbly than robots can, says Talwar. The team envisions rescue animals sending back signals that indicate they've reached their goal. Robin Murphy, who develops search-and-rescue robots at the University of South Florida in Tampa, says that the wired rat may be useful in experiments, but "it does not appear to be appropriate for search and rescue." Murphy cautions that many practical questions remain, such as how people could guide a rat when it's out of sight and whether virtual rewards can keep it on task amidst distractions.

Anna and Emma and the arts :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The arts, in many different forms, played a major role in the events and outcomes of both Emma’s and Anna’s life. The arts impacted major decisions in both of the characters lives. Whether it was an initial spark or a driving force, art played many roles.   Ã‚  Ã‚  Ã‚  Ã‚  Even though they initially met at the train station, the met once again at a ball they both attend. While they were at the ball they fell into their routine of dancing and socializing. Vronsky sought out Anna when he saw her but when they finally came together for the first time, that would be the beginning of the end for Anna. They were in the moment and the music helped put both of them in a trance with each other. This was the first time that the arts were involved in Anna and Vroksky coming together. This ball caused Anna great excitement inside her but also caused some pain to Kitty. When Kitty saw them together she knew, right at that moment, she had lost Vronsky to Anna. She apologized to Dolly for any hurt feelings that may have arose at the ball with Kitty. I think that underneath her talk with Dolly, Anna enjoyed the affect that she had on Vronsky. When she finally returns home from the exciting ball, her life at home does not excite her as she thought i t would.   Ã‚  Ã‚  Ã‚  Ã‚   These balls and types of parties are something that were normal to Anna. In her class, society, and near friends, these events are of everyday occurrence. The only art that Anna takes part in is only the best her class has available to her. She is very high in status in her marriage with Karenina. They have a status and look to uphold. They drag each other to these great dancing balls or enormous parties and drink and talk about the same old thing every time.   Ã‚  Ã‚  Ã‚  Ã‚  Vronsky knows about this type of class enough to know the right person who knows the right people. It was all about who you were friends with and who you were connected with. The society of balls and parties was the preference for Anna. Vronsky knew they would meet at these types of events. Vronsky played the arts the right way to conquer his â€Å"fair maiden.†   Ã‚  Ã‚  Ã‚  Ã‚  Anna also has a chance to see Vronsky in a different way when they went to the races.

Budweiser Paper

MARKETING 474 FINAL: INTEGRATED MARKETING PLAN INSTRUCTIONS: You will complete an Integrated Marketing Plan with your group for Budweiser. As you may know the ailing beer manufacturer is struggling. You will need to do additional research to uncover the issues that are plaguing the brand. The goal of your plan is to drive business. BUDWEISER OVERVIEW: In January, Coors Light surpassed Budweiser to become the #2 selling beer in the U. S. It was a major blow for Budweiser, a brand that has been in decline for the last three decades.Certainly the changing tastes of the American consumers have impacted sales of Anheuser Busch's flagship brand, but marketing decisions have also played a big role in the fall of the iconic brand. Budweiser has tried to be everything from fratty to refined to sporty to hipster. Anheuser-Busch has always put a major focus on marketing. This is the company, after all, that spent $246. 2 million solely on Super-Bowl commercials from 2002 to 2011. Edward McClelland of Salon  says that from its inception, Budweiser was a â€Å"triumph of marketing over quality. The quality was questionable: Adolphus Busch, the company's founder, called his beer â€Å"dot-schlop† and preferred to drink wine and St. Louis drinkers were not fans of the drink either, but the Busch family still bought the licenses and paid rent for bar owners in exchange for serving the product. Budweiser had its glory days in the 1950s when Anheuser-Busch helped strengthen its national brand by sponsoring shows featuring Jackie Gleason, Milton Berle, and Frank Sinatra. It also promoted its beer by sponsoring sporting events and branding stadiums. By the 1980s, Budweiser was synonymous with American culture. â€Å"Budweiser’s kind of a mainstay.It’s a good old American tradition, like going to a baseball game or a college football game,†Ã‚  says Kevin Eichelberger, webmaster of BeerTees. com. But something has happened in the past three decades and, while it still has clout overseas, the Budweiser brand is tired here at home. Undoubtedly, owners A-B InBev will try to save it with marketing, as they have always done. But will that be enough to return Budweiser to the throne and its former glory? Source: businessinsider. comPAPER OUTLINE: Integrated Marketing Campaign Deliverab les: You should outline the following before you begin developing your IMC (Word Times New Roman 12 Font and 1. inch margins):OVERVIEW (2-3 Pages)1. Budweiser Problem2. Company Culture, Values, Mission3. Communication Objective: (e. g. Inform, Persuade, Call to action)4. Brand Positioning and Personality5. Intended Target Audience/Insights CAMPAIGN (At least 3-5 Pages) â€Å"BIG IDEA†: or compelling theme. (e. g. What happens in Vegas stays in Vegas)MESSAGE: Relevant copy and actionable message for your target consumer which includes (e. g. rational or emotional appeal or selling proposition)CHANNELS (examples): a. Print Campaign: Headline, Artwork/Visual and Copy b. Events with Sponsors c.Direct Communication: Web-site, Social Media d. Public RelationsCREATIVE: Headline to capture the target’s attention and photos that capture the essence of the campaignGRADING CRITERIA: 200 Points: Written Strategy-Did you have a compelling strategy for your IMC? Was your strategy al igned to the problems and issues? 100 Points: 5 minute Oral Presentation-How Creative was your IMC presentation? Did you use innovative ways to drive sales that would resonate with the target consumer?Note: Your Oral Presentation should be 4-5 Slides developed from the CAMPAIGN part of the written strategy.

Cheating and plagiarism for my religion class Essay

The movie we watched was very interesting. I felt like I could definitely relate to most of the situations they brought up. In particular, the point about how you felt the need to cheat nowadays to keep up with the cheaters. Their information was very accurate and it really gives you a look into what life is like as a student. When watching it I really felt like what they were saying was pro-cheater. The only problem with the movie was the give a lot of great reasons why there is such a high percentage of cheaters out there, but the never offered any ways to fix the problem. Then the movie switched to the problem of plagiarism. They addressed the issue and showed some of the difficulties of trying to detect it. They then went into the only way of detecting it and how to avoid detection. Afterward they showed an example of a class and how bad plagiarism has gotten. Still they never offered any way to solve the problem. I really enjoyed the movie we watched in class it was very interesting. Through out the movie I felt could relate to the students telling their experiences. For example, one girl talked about how she feels the need to cheat to keep up with all the other cheaters out there. From my experience, I have tried studying long hours for tests and then going in the next day, taking the test and then having the person next to me cheat and get a higher grade. I myself cheat because nowadays it is all about grades and getting into the best colleges and getting the highest grade point average (g.p.a.), and with out a good g.p.a., you cannot get into a good college. So to get into a good college and get a good paying job some people are willing to do what ever it takes and to keep up with them we have to do the same things. Through out the movie I got the sense that they were taking a pro-cheater standpoint. I noticed that they really didn’t show you anyone who got anywhere in life by not cheating and so I got the feeling that they wanted us to walk away with better knowledge and methodologies on how to cheat. By the end of the movie, I really felt like cheating was no longer a bad thing and in fact it had actually become almost necessary to succeed in life and everyone is doing it. They also gave only examples of people who cheat all the time and easily get away with it. Once again, they never offered any solution to the problem. Next, they talked about plagiarism. They did an experiment with a World History class and had the kids write a paper on their favorite explorer. Then the teacher took all the papers and used the one tool out there that can check for plagiarism, turnitin.com. She submitted all the papers to this website and got them back with all the plagiarized portion of each students paper underlined. When she got the papers back, more than half the papers were plagiarized and some only had a few original sentences. It just goes to show how big of a problem plagiarism is these days. Then they said that the website only detects plagiarism if eight of the words are an exact match so to avoid detection all you have to do is change every eighth word and to be on the safe side you could play around with that number. Even though the movie never offered any way of solving either problem, they still informed you of the problem. I really enjoyed the movie. I left wanting to cheat and plagiarize. In the movie, they talked about a person who would write papers for you for $25 a page. Though I don’t know anyone that would do that for me, if I did, after watching the movie, I probably would have enlisted for his help. However, I don’t know anyone who would so I guarantee that this paper is completely original.

DSMAC Crusher Spare Parts Summary and Advantage Analysis Essay

Among many crusher spare parts manufacturers in China, DSMAC is a famous one. Many customers would like to choose this company for there are first-class crushing machines, professional crusher spare parts research team and the all-around service. The spare parts produced includes crusher hammer, rotor repair, overlaying welding repair, wear-resisting liner and so on. Crusher hammer: DSMAC can offer processing business for all kinds of models crusher hammers no matter bought from our company or from other companies. The crusher hammers with weight from 5kg to 200kg are all can be processed. These crusher hammers from our company have the features of strong wear resistance, high cost performance and long lifetime. So DSMAC is the best choice for customers. Rotor repairing: with the advanced crusher rotor repairing technologies, DSMAC had produced, reformed or repaired thousands of crusher rotors in the past fifteen years. So the enterprise has the ability to solve variety of problems, such as the hammer disc axle hole and outer rage’s wear, hammer shaft fracture, hammer plate cracking, locking device failure, spindle displacement, beating heating, bearing damage, shaft deformation, and so on. Besides, we also explain customers’ questions freely. Overlaying welding repair: DSMAC undertakes roller overlaying welding repair for various roller press. The welding repair or new roller production is both available in our company. In these business, the hardface welding repair can prolong roller’s service to 8000 to 12000 hours. The Wear-resisting liner: DSMAC can produce crusher machine liners with various models, short liners, stepped lining plate, groves plate, small wave plate, and so on. The good application effect in customers’ factories improve the crusher spare parts’ goog quality. DSMAC committed to provide solution of crusher spare parts for new or old customers. If you have any questions, please contact with us through email: janet@dscrusher.com. We will provide the best service.

Rohingya

Rohigya are Muslim ethnic group in northern Rakhine state located in western Burma now known as Myanmar and Rohingya minority in Burma also. Violence and oppression of the Rohingya population in Myanmar has shocked the world with a massive killer Rohingya in Myanmar. The issue of ethnic cleansing is the main cause of violence and repression carried out on ethnic Rohingya in Myanmar. ? In 1982, the Muslim Rohingya suddenly declared as foreigners in their own country. ? They suppress by law â€Å"Burma Citizenship Law of 1982† that discriminate against Rohingya ethnic and religious nature of their citizenship is not recognized. The need for citizenship in Myanmar is not specified for the Rohingya. Rohingya people as a minority community in Myanmar caused them to be considered â€Å"illegal Bengalis† and hated by the majority of people in Burma. ? For a pro-democracy group, they consider the Rohingya is a liar and the group intended to kill all the Rohingya in Myanmar. Thi s is because they are laughing at black people from the Indian subcontinent. Violence and oppression of Myanmar Rohingya cause by disputes and discrimination between both Islam and Buddhism. ? Muslim Rohingya supported by Buddhist monks, but they do not accept immigrants.They give harsh treatment to women and children who ousted Rohingya people outside the temple and not given food and drink. ? children were denied the right to education and Muslim women are not allowed to veil, and one of them is to prevent discrimination and rape. ? Muslims are not allowed to perform the pilgrimage and perform the sacrificial slaughter at al-Adha. These conditions restrict them to live as independently Muslims. ? In addition, the right medicine at the hospital and clinic denies Muslim Rohingya where they charged treatment is too expensive.Violence and repression carried out on ethnic Rohingya in Myanmar have a great impact on all ethnic Rohingya as human rights violations.  ¬ incident of extorti on against Rohingya Muslims, accused of human rights because they impose arbitrary taxes such as land seizures, forced evictions, destruction of houses and finances marriage restrictions. ?  ¬ It is also used as forced labor for the construction of roads and military camps. Abused forced labor by the Myanmar military regime continues to commit death sentence, torture and rape brutal action.Part of the Rohingya forced to work without pay for infrastructure projects in Myanmar economy. Another effect of extortion against the Muslim Rohingya, all ethnic people living in this suffering in their own country. Some of the 100,000 Rohingya people killed by the regime Myanmar brutal action. Between suffering; – The destruction of the mosque taken out and replaced with Buddhist pagoda – Weddings and any union movement restricted and exercised only in Burma military agreement. – Arrest, torture and rape of women. – Compulsion to renounce Islam and forced to conver t to Buddhism. Not allowed to possess any firearms or knives. – Not allowed to own any means of communication such as mobile phones. Will be arrested and jailed for seven years if it is. Results from disputes involving Rohingya persecution in Myanmar, half a million Rohingya Muslims who survived the brutal acts Myanmar regime had become refugees housed in refugee camps in Bangladesh, Thailand, and Pakistan. In addition, dozens of Rohingya refugees in the refugee camps located in Kutupalong and persuade Bazaar in Bangladesh live in very poor conditions for Bangladesh authorities do not provide any assistance to them.Rohingya refugees living in difficulty as not to have any financial resources, accommodation, food and clothing. Violence and repression carried out on ethnic Rohingya in Myanmar has violated the human rights of ethnic Rohingya. Many innocent human lives Rohingya have died from violence and persecution of Rohingya without any help from many quarters, including the Association of the United Nations (UN). The world community will need to provide a rational public debate on the future to help and defend the fate of ethnic Rohingya in Myanmar on human rights policy.

Discuss the key roles of the central bank in an economy. Should Essay

Discuss the key roles of the central bank in an economy. Should central banks be independent - Essay Example The institution, which is the chief regulator, is called the central bank. The 17th century money was dominated by gold and silver, with verbal and written promises also being a form of payment. Paper money and attempts to control money flow were first used in China. European form of central banks came in existence in form of Knights Templar’s promises of payment. The modern precursor of central bank was the bank of Sweden, the Sveriges Riksbank, which acted as the source of funding for government operations and was answerable to the political leadership. Modern central banks operate on the model created by Charles Montagu, which operated in the Bank of England. Montagu’s model operated on the subscription of people to the government’s loan, which would guarantee the subscribers incorporation as attracted certain privileges like banking notes. Central banks evolved with increasing public outlook and monetary functions to be what they are today. Central banks operate on the cumulative process that creates quantity theory. This theory wa s developed by Henry Thornton, to explain the England’s monetary crisis of 1797, with reference to the bank withholding withdrawal of notes from the bank (Rosaveare 34). The Bank Charter of 1844 gave the Bank of England the monopoly over issuance of banknotes and the reserves which any financial institution should have in the bank before issuing a certain value of banknotes (â€Å"The Bank† n.pag).19th century witnessed the spread and growth of central banks spread in many European countries. The Banque de France was established in 1800, the U.S. Federal Reserve in 1923, Australia, Mexico, Chile and Colombia established in 1920, 1925 and 1923 respectively. Prior to the Great Depression, only a few countries like New Zealand, China and Brazil had not established central banks. All central banks are government owned entities. The central banks

Nursing Ethical Dilemma Essay Example | Topics and Well Written Essays - 1000 words

Nursing Ethical Dilemma - Essay Example Obviously, the therapy directed specifically to the cancer is not working any more. The medical decision was to provide palliative care at home. The nurse in this case has also been requested by the family to refrain from disclosing her diagnosis to her. The patient asks about a particular medication given to her by the nurse. While the medication actually is an anticancer drug, the nurse is instructed by the family members to tell that it is a stool softener. The client does not have any clear directives about end of life care. The family wants her to be kept out of the loop in care. Although family can provide further information about the clients characteristics, lifestyle, value, and beliefs, here they are clearly paternalistic and have decided to violate patients autonomy. The nurse at any cost must preserve autonomy of the patient regarding her own care. When the nurse is asked to tell the patient a lie about the medicine she is taking, the principle of fidelity or faithfulness is violated (Ferrell and Coyle, 2006). This ethical dilemma will be analyzed from the nursing ethical principles based on Bandman and Bandman shared decision making model. The nurse in this situation is indirectly forced to lie for the family to the patient. Not complying with the familys wishes may cause dismissal of the nurses service to the patient. This is an ethical dilemma (Teno, 2004). It is clear that the family has denied the client’s right to self determination. The American Nurses Association advocates full autonomy to the patient will total disclosure of facts regarding healthcare and healthcare decisions. It is clear that she has not been fully informed, and she is not being helped to comprehend her conditions. According to this principle, the nurse should provide the patient with the opportunity to make her own decisions related to her health-care needs. Moreover, misinforming patients regarding their care or medications violates the principle of

Yellow fever. Development of vaccine Research Paper

Yellow fever. Development of vaccine - Research Paper Example Yellow fever has been a cause of life threatening epidemics throughout the last few hundreds of years of human civilization. It is believed to have originated in Africa and transported to the western hemisphere through the slave trade with the first reported outbreak being in Yucatan in 1648.The ensuing years reported a number of outbreaks in the Americas and Europe. 2 The disease remained an enigma though Cuban Carlos Finlay suggested the mosquito Culex cubensis which is now called Aedes aegypti to be responsible for the spread of the disease. 3 His multiple attempts however could not prove the theory and it was not until the end of the 19th century that the mystery surrounding the enigmatic disease was unlocked by Surgeon Walter Reed of the United States Army. The work done by Reed and his colleagues found that the mosquito Aedes aegypti was critical in the dissemination of the disease and a filterable agent found in the patients' blood was the cause of the disease. A rapid eradica tion campaign against the mosquito vector followed the discovery and in 1918 a Yellow Fever Commission funded by the Rockfeller foundation was established for the purpose. The eradication drive though effective in curbing the disease in most part could not eradicate the disease completely the possible explanation for which did not come until the 1930s when new techniques were used to study the yellow fever virus. It then became known that the disease was a zoonosis with the natural reservoir of the virus being non-human primates and jungle dwelling sylvatic mosquito species. The disease transmission follows a pattern where a range of vectors transmit the virus from infected monkeys to humans resulting in sporadic cases of the disease. These cases when comes in contact with larger human populations in urban dwellings where it is transmitted by A. aegypti from man to man results in the possibility of an epidemic. 2 Yellow fever is an infectious disease which causes damage of many organs due to severe bleeding. One of the clinical symptoms that give the disease its name is jaundice. The acute phase symptoms that develop following the incubation of the virus in the body for three to six days include fever, nausea, muscle pain with headache, backache, loss of appetite and shivers. Following initial remission some patients enter a severe toxic phase with the return of high fever. Various organs including the kidney and liver are affected. Bleeding occur from nose, mouth, eyes and stomach which also appears in vomit and faeces. 5 There is no treatment specified for yellow fever except for supportive care for fever and dehydration and antibiotics for associated bacterial infections. Vaccines Development of vaccine An important breakthrough that identified Reed's filterable agent to be a virus came from the work done by Adrain Stokes and his collaborators in 1927 which showed monkeys could be infected with materials from yellow fever patients. The isolated virus was called the Asibi strain after the patient who provided the blood sample. 6 Yellow fever virus was identified to be a relatively small virus which readily lost infectivity but stabilized with proteins. 7 Yellow fever in the present classification is grouped under flavivirus (flavus in Latin meaning yellow) group along with more than 80 viruses seen in arthropod vectors. 8 Max Theiler in 1930 discovered a more convenient way of propagating the virus in mouse brain and developed a test for measuring protective antibodies in them. This led to the development of an important tool for epidemiological and diagnostic studies. 9 Theiler and his collaborators discovered the 17D variant when passaging the Asibi strain of the virus in cell cultures. 10 This would eventually become the basis for the first ever yellow fever vaccine responsible for saving innumerable lives and Nobel Prize for Theiler in 1951. Another live attenuated vaccine called the French Neurotropic Vaccine was developed from a different strain of virus isolated in 1927 in

Decision Making Assignment Essay Example | Topics and Well Written Essays - 1500 words

Decision Making Assignment - Essay Example Value refers to what one visualizes significance in life that is, what is right or valuable in life. Values provides priorities setting base for deciding worthwhile actions and goals and less important ones and thus gives meaning to the life’s of people. By knowing the values of a family for example, the members of the family can decide on the goals, make the required and critical decisions and subsequently take the needed action which can meet the predetermined goals. Some differences and individual conflicts have to be resolved by establishing the best way while forming a basis for the family values using the individual values. A decision maker must be acquitted on the environment on which the decisions are being made. The environment comprises of opportunities, limitations and change possibility. Where there is presence of only one course of alternative, there can be no decision to be made. One possible alternative can not constitute a decision making process. In existence of limited choice, where one has a choice of selecting to undertake an action or to decline taking action, there is involvement of decision making in such a situation. Primarily, the decisions can concern personal or individuals while others can involve the community wholly or the society at large. The other decisions may engage group members. A group of members carry easily, acceptable decisions more efficiently if involved in the process of decision making. If there is suggestion of more available alternatives and options that are not productive as identified earlier, group decisions are always better. Decisions may be reached through dominance that is, submission where the situation is dominated by one person and others consent with the decision as it is made. This is however, given the name to as win-lose situation. A win-win situation can also be adopted through what is called conversions. Additional points of facts are brainstormed, presented, and the person persuades the othe rs members of the group. Through integration, decisions can be reached through synthesis of the developed ideas which can be agreed upon and supported by everyone. They are many types of decisions which can be differentiated by their content. These types includes social and in other terms human decisions which involves goal setting and the various priorities that determine and influence the individuals general roles and the relationships of the group individuals. Decisions involving allocation of resources and distribution of these available resources among the various set goals are economic and in other term can be called allocation decisions. Another type of a decision is technical decisions which describes what, how, who, when, and why to accomplish a specific task and also regarding the efficient allocation of resources to attain a single goal. The other type of a decision relates to social economic and technical matters. They can be called coordination and interaction decisions because they deal with family communications and also the larger community and the kind of the needed information, while making other decisions, and way of motivating people to carry out their roles. Decisions are not dependent and also interrelated among each other. This makes the decision making process to be termed as dynamic. Decisions are often affected by and affects other decisions at appoint in time. There are models used

The International Accounting Standards Board and it role in Essay

The International Accounting Standards Board and it role in harmonization of accountign standards - Essay Example One example is in the availing of depreciation. In the United Kingdom, depreciation is determined according to, "convention and pragmatism, rather than exact rules[determining] the method of depreciation, estimates of the scrap value and the expected length of life (Ferrari L 2005). Germany, on the other hand, lays down exact rules and regulations for all these aspects in detail, leaving no room for manipulation. There is thus a need to introduce common internationally accepted norms, which would minimize such differences. The International Accounting Standards Board (IASB) is one such institution that has undertaken the responsibility of formulating such standards to remove the anomalies between the 'generally accepted accounting practices' of different countries, through a process of harmonization of accounting standards. The IASB was founded in April 2001, as a successor to the International Accounting Standards Committee (IASC). The IASC was an independent body formed in 1973, with the broad objective of, " [furthering] harmonization of accounting practices through the formulation of accounting standards to promote their worldwide acceptance" (Encyclopedia of Business and Finance [EBF]). In May 2000, a new structure for the IASC was approved, leading to the establishment of the IASB. As per KEWL (Knowledge Environment of Web-based Learning), the main objectives of the IASB are: - Develop, in the public interest, a single set of high quality understandable and enforceable global accounting standards that require high quality transparent and capable information in financial statements and other financial reporting to help the participants in the various capital markets of the world and other users of the information to make economic decisions. Promote the use and rigorous application of those standards. Work actively with national standards-setters to bring convergence of national accounting standards and International Financial Reporting Standards (IFRS) to high quality solution. In order to most objectively achieve the above aims, the organization of the IASB has been structured as follows (KEWL): - Trustees. Comprises of nineteen individuals from all geographical regions of the world, of whom at least five should represent the accounting profession. The primary responsibility of the Trustees is to appoint Board members, exercise oversight and raise funds for the organization. Board. Consists of fourteen individuals (twelve full time members and two part-time members) and has the sole responsibility of setting accounting standards in the form of International Financial Reporting Standards (IFRS). Standards Advisory Council (SAC). This is another body of experts from different geographical regions and functional backgrounds with expertise required to contribute to the formulation of accounting standards. There are about fifty members of the Council. International Financial Reporting Interpretations Committee (IFRIC). This is a committee of the IASB that assists the IASB in establishing and improving standards of financial accounting and reporting for the benefit of users, preparers and auditors of financial statements. The IFRIC assists the IASB in achieving international convergence of accounting standards. The IASC had introduced 41 International Accounting Standards (IAS) during its tenure

Poor Drug Compliance and Education to Asthma Patients Essay

Poor Drug Compliance and Education to Asthma Patients - Essay Example Unintentional non-compliance results when the patient lacks understanding on doctor’s prescription due to factors such as illiteracy, language barrier, or forgetfulness. Intentional non-compliance results due to patient’s choice to ignore the medication for personal reasons or fear of side effects of the drugs. Heath care teams such as nurses and doctors can play a major role in enhancing medical adherence. This can be through reviewing the compliance of patients to the medications, identifying, and dealing with the reasons behind patient’s noncompliance. Background Asthma is a chronic respiratory disease, which is triggered by allergens such as tobacco smoke, rapid weather changes, and infections. Asthma is characterized by attacks of inflammation and narrowing of small airways when asthmatic persons are exposed to the trigger factors. Asthma attacks can be mild or life threatening. Asthma symptoms include shortness of breath, wheezing or panting, chest pain, as well as coughing (Axelsson & Lotvall, 2012). Good compliance with medical regimes is a main factor to prevent these symptoms. There is no cure for asthma, but there are medicine used for Asthma management that enables patients live a normal life. There are several medications options and guidelines to treat asthma and help to diagnose and manage the chronic disease that has been established (McDonald, 2002).  Management entails reducing exposure to allergens or asthma triggers and use of medications prescribed by physician. Medications can be either quick relief, which are used in treating acute signs while long-term medications are used to control aggravation of the condition. The drugs are administered as metered-dose inhales but are sometimes available as dry powder taken by inhalation. These drugs have side effects such as mild regressions. For emergency attacks, other options such as magnesium sulphate and heliox are used (Barnes, Peter, & Godfrey, 2000). Literature Research Strategy Review on asthma drug noncompliance is significant since there has been increase in the number of noncompliant asthma patients. This has hindered realization of the benefits of using asthma drugs. It is thus important to understand the reasons behind the noncompliance as well as the importance of educating asthma patients on the importance of adhering to prescriptions (McDonald, 2002). Information on the level of drug noncompliance can be published in Cinahl, ProQuest, Medline, and Cochrane databases of systematic reviews. Medline has a simplified index on its journals thus this review would be more widely available if published in any of the Medline Journals such as the journal of American Medical Association. This is because the websites deal with medical related journals such as diseases. The searching keys words that can be used to find information on asthma include respiratory disease, Asthma, inhalation drug therapy, drug compliance, patient education. Information on asthma can also be obtained from online websites.  Coming up with a review entails finding details on the level of noncompliance, reasons behind noncompliance and how the issue can be resolved (Barnes, Peter, & Godfrey, 2000). Interventions to Reduce Drug Noncompliance The issue of drug non-compliance among asthma patients is very common and requires to be addressed. The issue should be published to help reveal the reasons why most asthma patients do not comply to doctors prescriptions.